Photo of the Elden Ring branded bus

Image via Bandai Namco U.K. and Heisen-Bro

Folks have started to notice an Elden Ring-branded motorcoach rolling around the United Kingdom, and it is certainly a sight to behold. Information technology'due south incredibly gaudy, equally it'southward finer an overdesigned GameStop preorder advertisement plastered onto the side of a double-decker bus. Given the ridiculous nature of this thing, FromSoftware fans accept been having a field day joking about what Bandai Namco has dubbed the "Elden Bus."

One feature of the bus that has caught quite a few eyes is the quote by Game of Thrones creator George R.R. Martin almost its front. "Information technology looks incredible," reads the quote. Many were quick to signal out that Martin really worked on the game, before after poking fun at how cocky-congratulatory this element of the passenger vehicle is.

"[George R.R. Martin] really just put that his ain game looks adept on a bus advert," said Mothman_Enjoyer on Twitter.

Several besides joked about where you might terminate upward if you were to board the Elden Bus. "This is how you lot get to the Lands Between," read one Redditor's comment. The Lands Between is Elden Ring's primary setting. One Twitter user mused that "it plays the new area noise when yous walk into [it]," referencing the iconic, jarring sound cue that plays when you come beyond a new area in both Dark Souls and Bloodborne.

Speaking of Bloodborne, fans of that PlayStation exclusive loved that the bus was spotted in London, which is usually believed to have been 1 of the cardinal inspirations in crafting Bloodborne's setting of Yharnam. JetHamster on Reddit photoshopped the bus into a screenshot from the game, which left many in the r/EldenRing community tickled.

One trending post by Heisen-Bro addressed the bus as the "hype bus," seemingly giving form to the metaphorical hype train that has existed since Elden Ring's announcement. Regrettably, information technology looks like only U.K. residents volition be able to physically board this "hype bus," but if FromSoftware fans' reactions are any indicator, in that location are a ton of people who certain wish they could.